2026 rate benchmark
What should a 250k–1m followers Tech creator charge in 2026?
Based on 81 data points, tech creators in the 250k–1m followers tier charge roughly $625–$9,985 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $1,560–$3,840 | $2,400 |
| Instagram Story | $625–$1,535 | $960 |
| TikTok video | $1,715–$4,225 | $2,640 |
| UGC video (usage only) | $1,325–$3,265 | $2,040 |
| Instagram feed post | $1,405–$3,455 | $2,160 |
| Content bundle | $4,055–$9,985 | $6,240 |
| Monthly retainer | $12,480–$30,720 | $19,200 |
Based on 81 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
Turn this benchmark into a rate card — free.
Free — no signup, no card
See what you should charge. In 60 seconds.
Pick your niche and follower tier. We'll show you the benchmarked rate range for creators like you — and hand you a ready-to-send rate card with packages and a one-tap deposit button.
Your rate range and a pre-filled card appear here — your money, on screen, in a form you can actually send.
Questions
How much does a 250k–1m followers tech creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $1,560–$3,840, with a median of $2,400.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.