2026 rate benchmark
What should a 250k–1m followers Food creator charge in 2026?
Based on 93 data points, food creators in the 250k–1m followers tier charge roughly $405–$6,490 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $1,015–$2,495 | $1,560 |
| Instagram Story | $405–$1,000 | $625 |
| TikTok video | $1,115–$2,745 | $1,715 |
| UGC video (usage only) | $860–$2,120 | $1,325 |
| Instagram feed post | $915–$2,250 | $1,405 |
| Content bundle | $2,635–$6,490 | $4,055 |
| Monthly retainer | $8,110–$19,970 | $12,480 |
Based on 93 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
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Questions
How much does a 250k–1m followers food creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $1,015–$2,495, with a median of $1,560.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.