2026 rate benchmark
What should a 50k–250k followers Fitness creator charge in 2026?
Based on 179 data points, fitness creators in the 50k–250k followers tier charge roughly $170–$2,745 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $430–$1,055 | $660 |
| Instagram Story | $170–$425 | $265 |
| TikTok video | $470–$1,160 | $725 |
| UGC video (usage only) | $365–$895 | $560 |
| Instagram feed post | $385–$950 | $595 |
| Content bundle | $1,115–$2,745 | $1,715 |
| Monthly retainer | $3,430–$8,450 | $5,280 |
Based on 179 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
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Questions
How much does a 50k–250k followers fitness creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $430–$1,055, with a median of $660.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.