2026 rate benchmark
What should a 250k–1m followers Fitness creator charge in 2026?
Based on 105 data points, fitness creators in the 250k–1m followers tier charge roughly $430–$6,865 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $1,075–$2,640 | $1,650 |
| Instagram Story | $430–$1,055 | $660 |
| TikTok video | $1,180–$2,905 | $1,815 |
| UGC video (usage only) | $915–$2,250 | $1,405 |
| Instagram feed post | $965–$2,375 | $1,485 |
| Content bundle | $2,790–$6,865 | $4,290 |
| Monthly retainer | $8,580–$21,120 | $13,200 |
Based on 105 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
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Questions
How much does a 250k–1m followers fitness creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $1,075–$2,640, with a median of $1,650.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.