2026 rate benchmark
What should a 250k–1m followers Fashion creator charge in 2026?
Based on 112 data points, fashion creators in the 250k–1m followers tier charge roughly $470–$7,490 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $1,170–$2,880 | $1,800 |
| Instagram Story | $470–$1,150 | $720 |
| TikTok video | $1,285–$3,170 | $1,980 |
| UGC video (usage only) | $995–$2,450 | $1,530 |
| Instagram feed post | $1,055–$2,590 | $1,620 |
| Content bundle | $3,040–$7,490 | $4,680 |
| Monthly retainer | $9,360–$23,040 | $14,400 |
Based on 112 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
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Questions
How much does a 250k–1m followers fashion creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $1,170–$2,880, with a median of $1,800.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.