2026 rate benchmark
What should a 50k–250k followers Beauty creator charge in 2026?
Based on 198 data points, beauty creators in the 50k–250k followers tier charge roughly $200–$3,190 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $500–$1,230 | $770 |
| Instagram Story | $200–$490 | $305 |
| TikTok video | $550–$1,350 | $845 |
| UGC video (usage only) | $425–$1,050 | $655 |
| Instagram feed post | $450–$1,105 | $690 |
| Content bundle | $1,295–$3,190 | $1,995 |
| Monthly retainer | $3,995–$9,830 | $6,145 |
Based on 198 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
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Questions
How much does a 50k–250k followers beauty creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $500–$1,230, with a median of $770.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.