2026 rate benchmark
What should a 250k–1m followers Beauty creator charge in 2026?
Based on 117 data points, beauty creators in the 250k–1m followers tier charge roughly $500–$7,985 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $1,250–$3,070 | $1,920 |
| Instagram Story | $500–$1,230 | $770 |
| TikTok video | $1,370–$3,375 | $2,110 |
| UGC video (usage only) | $1,060–$2,610 | $1,630 |
| Instagram feed post | $1,125–$2,770 | $1,730 |
| Content bundle | $3,245–$7,985 | $4,990 |
| Monthly retainer | $9,985–$24,575 | $15,360 |
Based on 117 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
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Questions
How much does a 250k–1m followers beauty creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $1,250–$3,070, with a median of $1,920.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.