2026 rate benchmark
What should a 10k–50k followers Beauty creator charge in 2026?
Based on 303 data points, beauty creators in the 10k–50k followers tier charge roughly $85–$1,330 per piece. Here's the full breakdown by deliverable — and a free tool that turns it into a rate card you can send.
| Deliverable | Typical range | Median |
|---|---|---|
| Instagram Reel | $210–$510 | $320 |
| Instagram Story | $85–$210 | $130 |
| TikTok video | $230–$560 | $350 |
| UGC video (usage only) | $175–$430 | $270 |
| Instagram feed post | $190–$465 | $290 |
| Content bundle | $540–$1,330 | $830 |
| Monthly retainer | $1,665–$4,095 | $2,560 |
Based on 303 data points. Prices are a starting anchor — charge above the range if your work earns it.
Benchmarks are informational market context, not pricing or financial advice.
Turn this benchmark into a rate card — free.
Free — no signup, no card
See what you should charge. In 60 seconds.
Pick your niche and follower tier. We'll show you the benchmarked rate range for creators like you — and hand you a ready-to-send rate card with packages and a one-tap deposit button.
Your rate range and a pre-filled card appear here — your money, on screen, in a form you can actually send.
Questions
How much does a 10k–50k followers beauty creator charge for an Instagram Reel?
The benchmark for a Reel at this tier is $210–$510, with a median of $320.
Is this a made-up number?
No — it's drawn from a benchmarked creator-rate dataset by niche × follower tier, refreshed on a schedule. Run the free scan to get your own range plus a pre-filled rate card.